Rich Mnisi "LOBOLA NEGOTIATIONS" Fashion Film


Rich Mnisi debuts the fashion film from his latest collection LOBOLA NEGOTIATIONS!


"In the spirit of imagining an ancestor into existence, this is dedicated to my artistic muse and the place where I draw inspiration - I sought to imagine her into existence, through a daydream of her role as a matriarch set against the backdrop of a Lobola ceremony. Lobola is a ceremonial rite of passage in African culture that brings two families together through marriage. I drew from the visual elements and nostalgia of being a little boy running wild in the midst of a celebration. In this childlike dream, I was engulfed by Nwa-MulaMula’s stature and only awoke to pieces of memorabilia. My pieces reflected highlights of colour, textures, gifts and prints that are reminiscent of this daydream; symbolic of the packaging that transports me back home. Nwa-MulaMula remains the ever towering figure that symbolises the wealth of a family that will grow under her guidance. I feed on the repository of her memory and the soil that sustains a family, pregnant with possibility"


Videography Ricardo Simal 

Assistant Luke Houba & Franco Kellerman 

Editing Carol Groeneveld 

Music Ike Forsyth at Fullstop Underground 

MUA Kailah Gordon 

Models Yannick Konan, Deja Monet, Summer Zoe Thompson, Richard Awuni & Collins Blaise